
DISCOVER IMPERIAL TYRES: A CROWN JEWEL IN BUDGET-FRIENDLY TYRES
Discover a new standard in affordable luxury with Imperial Tyres. As a Belgian brand with a global footprint, we're committed to providing you with a royal driving experience without the royal price tag. Our tyres are engineered with precision and passion, delivering exceptional performance, comfort, and durability.
WHY CHOOSE
IMPERIAL TYRES?

A BELGIAN BRAND
Exceptional Performance:
Experience superior handling, braking, and traction.
Unmatched Comfort:
Enjoy a smooth and quiet ride.
Sustainability:
Contribute to a greener planet with our eco-friendly tires.
Size Range:
Best size range on the market.
Durability:
Built to last, ensuring long-lasting performance.
Experience:
20 years on the market.
Affordability:
Enjoy the luxury of driving without breaking the bank.
Global Brand recognition
Products

ECODRIVER 2
Passenger
Summer

ECOSPORT
Passenger
Summer

ECODRIVER 3
Passenger
Summer

ECOSPORT 2
Passenger
Summer

ECODRIVER 4
Passenger
Summer

ECOVAN 3
Light Truck
Summer

ECODRIVER 4S
Passenger
All Season

SNOWDRAGON 2
Passenger
Winter

ALL SEASON DRIVER
Passenger
All Season

ECOVAN 4S
Light Truck
All Season

SNOWDRAGON 3
Passenger
Winter

SNOWDRAGON HP
Passenger
Winter

SNOWDRAGON VAN
Light Truck
Winter

SNOWDRAGON SUV
SUV
Winter

ECODRIVER 5
Passenger
Summer

ECOSPORT SUV
SUV
Summer

ALL SEASON VAN DRIVER
Light Truck
All Season

SNOWDRAGON UHP
Passenger
Winter
Tyre Label

The European Tyre Labelling Regulation has been in place since 2012 and provides information on the fuel efficiency, wet grip and external rolling noise of tyres. Its aim is to increase the safety and the environmental and economic efficiency of road transport by promoting fuel-efficient and safe tyres with low noise levels. The EU has committed to cut its greenhouse gas emissions to reach climate neutrality by 2050. Choosing more fuel-efficient tyres can help to reduce transport emissions, which play a major part in fulfilling these goals.
In order to help customers with their choice the EU introduced a new regulation, which came into force on May 1st 2021.This regulation contains a revision of the EU label and registration to the European Product Registry for Energy Labelling (EPREL). The new label contains the same three classifications as before, though renewed, and is supplemented with additional pictograms to inform about enhanced snow grip and ice grip performance. A QR code on the label gives access to the European Product Registry for Energy Labelling, EPREL, a database with additional information such as a product information sheet and possibility to download the label.
Customers should be made aware that actual fuel savings and road safety depend heavily on the behaviour of drivers and the proper maintenance of the tyres. The three classifications are, although important, not the only performance parameters.
The European Standard
Imperial tyres are engineered and produced according to European and international regulations: E-mark, S-mark, REACH compliance, M+S, snowflake symbol.
E-mark certification ensures the minimum EU or International (UNECE) standards in relation to its dimensions, load and speed rating. S-mark certification, sound marking, certifies that the noise amount complies with EU or International (UNECE) standards.
The REACH (Registration, Evaluation, Authorization and Restriction of Chemicals by the European Parliament) regulation, which was launched in 2007, restricts the use of chemical substances that have a negative impact on human health and environment. M+S marking is a Manufacturer’s declaration which implies that tread and material are designed in a way that driving performance on mud and snow is better than with normal standard tyres.
The snowflake regulation (three-peak snowflake symbol) requires for snow tyres a minimum of braking and traction performance on snow..
A WIDE RANGE
TO SUIT YOUR NEEDS
Whether you're cruising through city streets, conquering highways, or tackling winter conditions, our extensive range of All-Season, Summer, and Winter tyres has you covered. Each tyre is designed to meet the specific demands of different driving environments, ensuring optimal performance and safety.
QUALITY
YOU CAN TRUST
Our partnership with trusted Chinese manufacturers allows us to offer high-quality tyres at competitive prices. Our rigorous quality control processes guarantee that every Imperial tyre meets the highest industry standards. A strong combination of Chinese cost efficiency, high quality production and an European strategy and marketing.
Sustainability at the Heart:
We're dedicated to a sustainable future. Our tyres are engineered with eco-friendly materials and designed to maximize fuel efficiency, reducing your environmental impact.
Become an Imperial Tyre Reseller:
Join our growing network of resellers and offer your customers the ultimate driving experience. Benefit from our competitive pricing, exceptional product quality, and dedicated support.
